The real thing - just like a pro DSLR!

Electronically calibrated to provide maximum sensitivity, just like a traditional DSLR. Pictar™ s shutter button offers a "half press" mode to lock focus and exposure for easy tracking of a moving object or to create the desired composition, as well as full-press for immediate shutter release. The button is located right under the index finger to enable precise and intuitive shooting, with one hand.

Tip: if you're shooting in a cold environment, or taking pictures of extreme sports, you'll be happy to learn that with Pictar's shutter button you can now take pictures on an iPhone with your gloves!

Zoom with only one hand.

Located right below the shutter release button, the rotating zoom ring does away with the need to touch the screen to pinch-and-zoom, and makes it easy for the user to zoom in and out with just one hand. The zoom ring can also be re-programmed by user to suit specific needs, such as the flash, white-balance, etc. if that's the case, zoom in or out will be done by "pinching" the iPhone's screen, like before.

Let the fun begin!

Clicking the zoom ring will switch between the iPhone's front and back camera for easy "selfie" shots. Like the rotation of the zoom ring, the button can also be re-programmed by user to suit specific needs and control other settings.

Tip: Changed to "selfie" mode? Shooting one-handed? You can use the zoom ring for perfect composition, and shoot pictures you'll love to share. ?

Control light like never before!

Strategically located in the right corner is the exposure compensation wheel, which lets the user quickly and easily control brightness level even before shooting. And just like with an advanced camera, the exposure compensation wheel changes the exposure in steps of 1/3 aperture, and the clear display appears at the bottom of the iPhone screen.

Tip:?In manual mode, the exposure compensation wheel changes its designation and allows control of ISO values.

Fully customizable, the smart wheel allows users to control a variety of functions.

Beginners will love the ease of control - in default mode the smart wheel controls 7 pre-set modes, which enable users to easily adjust the iPhone to any situation while focusing on actually taking the shot. Pre-set modes are:

• Auto mode
• Portrait mode
• Landscape mode
• Sport mode
• Snow mode
• Selfie mode
• Video mode

Advanced photographers will feel right at home: the smart wheel lets you choose between 3 advanced modes:

• Shutter priority
• ISO priority
• Manual (iPhone manual = Shutter + ISO adjustments).

The Virtual Wheel is?another great feature that allows the user to control different modes such as Flash modes, Shutter speed, ISO and more - simply by using his thumb. Switching between modes is done by using the Smart Wheel.

Feel like you're holding a real camera

The iPhone is an amazing design icon, and we as designers are full of admiration for the people who brought it to the world - but let's face it: as a camera, it's nowhere near the comfort, safe feel and familiar grip of a traditional camera. So the second task we undertook - after developing advanced controls - was to design an ergonomic grip that would sit comfortably in one hand and let you take one-handed shots while holding it out the window of a speeding jeep. And we believe we did it!?

Pictar's grip is coated with anti-slip material and gives you something solid to grasp on one hand, while being compact enough to provide what we love about smartphones - accessibility and ease of storage. Pictar lets you take one-handed shots, anywhere, without falling out of your grasp. It provides sharp images thanks to the steady grip. We think it also looks great, with its trendy retro design inspired by classic cameras we love. Your iPhone will love it.

Saves time looking for your iPhone so you'll never miss a shot or have your precious phone fall.?

It's rare to see a camera that isn't connected to a strap. So when we developed Pictar, we knew we wanted to design not one but two straps: a wrist strap to secure it against falling, and a neck strap for carrying. The classic Pictar kit offers a standard adjustable wrist strap with a fast connection clasp. The Pictar-Plus kit includes a neck strap too - which also connects to the same fast connection clasp.

Tip: You can easily change between them or disconnect them both.

The?padded?case will keep your PICTAR safe when not in use.

Easily connect any tripod, for sharper than ever images

The mobile-camera revolution enables anyone to go out into the wild - jungle or city - armed with just an iPhone. There they discover that they sometimes lack a trusty buddy - a tripod. There are many ways to improvise, but you won't always find a convenient tree or flat rock to stabilize the iPhone when you really could use a tripod.

That's why it was important to us to incorporate a standard 1/4" thread in Pictar, just like real cameras have.

Stable and reliable cold-shoe connector - for many camera accessory - not just iPhone oriented.

The market offers an endless choice of LED-based lighting devices which add a fascinating dimension of light to the creative process. The problem is that many of them - especially the professional ones - are designed to be connected to real cameras with a standard upper connection. So Pictar offers a reliable and stable cold-shoe connection to hook up anything you want - via Pictar - to your iPhone.

NOTE:

• PICTAR's App does not support hand-held flash units.
• The cold shoe mount can support lighting units weighs up to 300 gr. / 0,66 pounds.
• Due to the fact that while it attached to PICTAR, the iPhone's connecting jack is concealed - any device that is using the connecting jack must be disconnected before actual attachment to PICTAR.

Pictar's semi-open body allows connecting most "clip-on" lenses. We've tested it with olloclip lens, and it works great.?

A powerful, dedicated app featuring patented high-frequency dual tone sound control.

Pictar is designed to communicate with iPhone via a dedicated camera app which unlocks key features inaccessible on the native app to iPhone users. Each of the physical controls found on Pictar drive a specific function or setting and does so using high-frequency dual tone sounds.?

Each physical control is assigned a specific tone, and with each turn of a dial, press of a button or turn of a wheel, Pictar emits a sound that ??when detected by the app ??generates a corresponding action. The high-frequency dual tone (18,500 ??20,000 khz) is inaudible to the human ear and significantly increases battery life when compared to Bluetooth connectivity.?

Using a standard CR ½ AA battery, we estimates 4-6 months of use before the need to replace the power source is required.

We are offering two almost?identical?models who share the same features.?PICTAR fits iPhone models 4 to 6S while PICTAR PLUS fits iPhone 6 PLUS and iPhone ?6S PLUS.

1: Wireless connection between Pictar and the iPhone using high-frequency sound waves (see separate chapter);

2: A modular mechanical connection to connect different model iPhones of different sizes. The result - Pictar fits most existing iPhone models, and is ready for future models. If any backer plans to upgrade one day to a new model iPhone - chances are that it will fit.

Tip: If you have numerous iPhones in the family, you can share Pictar without a problem by installing Pictar-Up (free) on all devices.

Can I use my iPhone cover with Pictar?

Pictar?™s semi-open body design doesn't allow to connect a case while attaching the iPhone.?

The only exception is the iPhone 6 / 6s that can be fitted with a silicon case - similar to Apple?™s original ?œSilicon Case??/a>.

And what about Pictar for Android?

The decision to develop Pictar for iPhone only was not easy, and it required a lot of thought and long discussions into the night. In the end we have our reasons:

1. Development of app and operating system: Thanks to Apple's unified OS it was easier for us to develop software for iPhone than Android, so we decided to focus the project to avoid wasting resources and valuable time.

?2. The physical size - the iPhone comes in a limited number of models. Android phones come in so many different shapes, sizes and thicknesses, it was easier for our designers to develop a body that fits most iPhone models then to tackle countless Android models.

3. Focus! The Pictar project was extremely challenging - even for companies much bigger than miggo. So it was important for us to focus only on iPhones so we could come up with a production-ready prototype as quickly as possible - and make it as good as can be. Diversification on many platforms would have diverted us from our goal.